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A thorough Google Analytics audit reveals opportunities for refining your data collection methods. This detailed assessment not only highlights where you might be missing key insights but also boosts your confidence in the accuracy of your data. With this clarity, you’ll be able to take actionable, data-driven steps to enhance your business performance.
At Tomatotree Digital, we understand that your Google Analytics setup should reflect your current business needs, not outdated strategies. Our comprehensive audit simplifies complex data, helping you make informed decisions with ease. We’re here to ensure your analytics work in sync with your goals today.
With Tomatotree Digital, you can trust that your website’s analytics are managed by seasoned experts right here in Kerala.
1. Data Integrity
Is your reporting reliable? We prioritize data integrity, ensuring that the information you’re analyzing is accurate and trustworthy. This way, you can make informed decisions based on real insights.
2. Maximizing Analytics Features
We’ll ensure you’re fully utilizing all the available tools in Google Analytics. Our goal is to make sure your setup is optimized to deliver the most value and insights for your business.
3. Customization & Data Usability
Beyond features, we focus on tailoring your Google Analytics setup to meet the specific needs of all stakeholders. We make sure that the data you receive is both relevant and easy to understand.
4. Clear Communication of Performance
With our industry expertise, we pinpoint any potential issues with your website’s performance. Whether it’s underperforming channels or key performance indicators (KPIs) that don’t match industry benchmarks, such as conversion rates, we’ll keep you informed and guide you toward improvements.
Our comprehensive Google Analytics audit provides a detailed review in the following areas:
We assess how your Google Analytics account and properties are set up, identifying areas for improvement. This is especially important with the transition from Universal Analytics to GA4, ensuring you’re maximizing the potential of GA4’s features.
We evaluate the filters currently in use within GA4, if any. If no filters are in place, we offer tailored recommendations for using GA4’s two available filters: Developer Traffic and Internal Traffic. While GA4 data filters don’t impact past data, they permanently affect future insights, so setting them up correctly is essential for accurate tracking.
We’ll review your basic settings to ensure everything is correctly configured. Simple features like internal search tracking are often missed, but getting them right can make a significant difference to your data analysis.
We’ll start by reviewing your existing content groupings, checking if they’re set up correctly and functioning as intended. If needed, we’ll provide suggestions for refining them to improve data accuracy. In addition, we’ll offer tailored recommendations for custom channel groupings to better suit your business goals.
Seeing too many “(not set)” or “(other)” fields in your reports? Missing data can limit your understanding of your website’s traffic. If this becomes a significant portion of your reports, you’re not getting the full story. We’ll identify why this is happening and help resolve it so you can see the complete picture.
If your online sales and revenue figures don’t align with your actual performance, it’s time for a deeper look. We’ll investigate the root cause of this misalignment and recommend actionable steps to ensure your tracking matches your business performance moving forward.
Accurate event and conversion tracking is essential for understanding user actions on your site. We’ll review your current setup to make sure everything is functioning as it should. This includes ensuring that conversions are being tracked correctly and that you’re focusing on the most important events and conversions for your business in GA4.
Before diving into your analytics, we take time to understand your business and marketing goals. By getting a clear picture of your core objectives, we ensure we focus on the data that matters most to you.
Once we complete the audit of your Analytics account, we’ll provide a comprehensive report outlining our findings. This will include actionable, prioritized recommendations for addressing any issues and the reasoning behind them, so you know exactly what to do and why.
After identifying areas for improvement, we’ll put the solutions in place. With our thorough approach, you can trust your data to be accurate and insightful moving forward.
Reach out to our dedicated team at Tomatotree Digital today and discover how we can help you enhance your ROI and achieve the results you’ve been aiming for.
Ensure your business gets the most out of Google Analytics with a setup customized to meet your specific needs.
Simplify your website management, gain deeper insights, and maintain control over your site’s performance with an optimized Tag Manager setup.
Making sure your data collection is accurate and aligned with your goals is essential. An incorrect setup can lead to misleading data, causing poor business decisions that could have a negative ripple effect throughout your company. With the right setup, you’ll have reliable insights that help drive better strategies and business outcomes. This peace of mind is invaluable, isn’t it?
Once we have access to your Google Analytics property, our team of experts begins a thorough audit. We assess your current setup, taking into account your business’s reporting needs. We’ll identify any data accuracy issues, find areas for improvement, and ensure you’re making the most of your analytics. The final result is a comprehensive report detailing our findings and recommendations.
After completing the audit, the next step is implementing the recommended actions from the report. Our team will work closely with yours to ensure your Google Analytics is functioning optimally and delivering the insights you need.
Beyond that, we offer a variety of services to further enhance your data capabilities. Whether you need Google Tag Manager management, GA4 training, or custom dashboard creation, we’re here to help you take your insights to the next level.
At Tomatotree Digital, we ensure that your Google Analytics setup provides you with clear, actionable insights. Our skilled team knows how to optimize your Google Analytics to deliver the data you need for better decision-making.
We are certified Google Analytics specialists with extensive experience in setting up and enhancing Google Analytics accounts. Whether we’re starting from scratch or improving an existing setup, we’ve got you covered.
Our approach is flexible. If you prefer to implement our recommendations yourself, we’ll guide you. But if you want us to handle the more complex aspects, we’re ready to deliver a solution that fits your specific needs.
We take the time to understand your business from the very beginning, working closely with you to identify the key insights that will help drive your growth. We’re passionate about data and making it work for your business.
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