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SpamBrain is a smart machine learning system using AI to help Google tackle link spam. Launched in 2018, it continually receives updates from Google. For example, the SpamBrain 2022 update significantly enhanced its spam detection capabilities. Each update improves SpamBrain’s efficiency in identifying spam, with its 2018 release marking one of the biggest advancements in Google’s spam-fighting abilities. By 2022, SpamBrain was catching 200 times more spam compared to its initial launch.
SpamBrain detects spam as soon as it’s crawled. When it identifies a spammy page, it immediately blocks that content from entering Google’s search index. Although spam can still appear in Google’s search results, it’s now much harder for it to bypass SpamBrain’s defenses. This progress represents a significant step in Google’s ongoing battle against web spam.
While the specific details of SpamBrain’s algorithms are confidential, some insights have been revealed. Here’s a glimpse into how this AI system might function:
SpamBrain’s influence extends beyond just improving search results. Here are some additional benefits:
The hidden threat of SpamBrain: This article talks about the impact of SpamBrain on link devaluation and how it makes it more difficult for websites to gain ranking through manipulative practices.
This is a respected publication in the SEO community. Their article Google’s Webspam Report Explains Role Of SpamBrain discusses SpamBrain’s role based on information gleaned from Google’s Web Spam Report.
This annual report provides insights into Google’s efforts to combat webspam, including the role of SpamBrain.
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