About the Brand:
Pachakam is a renowned Kerala-based recipe website featuring over 15,000 authentic Indian recipes, with a special focus on Kerala cuisine. The word ‘Pachakam’ itself resonates with Kerala’s cultural roots, meaning ‘cooking’ or ‘recipe’ in Malayalam. The platform attracts 10,000 to 20,000 daily visitors who rely on it for diverse culinary inspiration.
However, despite consistently adding quality content, Pachakam faced a severe traffic drop and struggled to maintain its organic reach for nearly two years.
The Challenge:
When we took over the SEO management of Pachakam, the website was battling multiple critical issues:
- Spam Attacks: The site had become vulnerable to repeated spam and bot malware attacks.
- Traffic Drop: Despite regular content updates, daily traffic and keyword rankings continued to decline.
- Unclear Cause of Decline: Previous efforts couldn’t pinpoint the root cause of the drop, leaving the team frustrated and without direction.
- Technical Issues: Improper implementation of rich snippets (Schema Markup) was affecting the site’s visibility on search engines.
These challenges collectively posed a significant threat to Pachakam’s online presence and growth.
The Solution:
To address these challenges, our SEO team initiated a detailed SEO audit using tools like Screaming Frog and Ahrefs. Additionally, we utilized Google Analytics and Google Search Console to gather critical insights into the website’s health and performance.
Here’s what we did:
- Spam Attack Resolution: Collaborated with the technical team to address vulnerabilities and minimize bot malware attacks.
- Rich Snippet Optimization: Fixed errors in Schema Markup to improve how the site appeared in search engine results.
- Content Quality Enhancement: Audited and optimized existing content for better readability, relevance, and keyword focus.
- Technical SEO Improvements: Addressed backend technical glitches impacting site speed, structure, and indexing.
Each step was carefully implemented with regular performance monitoring and adjustments based on real-time data.
The Results:
Our SEO strategies delivered measurable results:
- Traffic Recovery: Organic traffic saw a significant increase within months of implementing fixes.
- Improved Rankings: Major target keywords began ranking on the first page of Google search results.
- Enhanced Site Security: Spam and bot attacks were effectively reduced, ensuring a more secure user experience.
- Improved Search Visibility: Rich snippets started displaying accurately, improving click-through rates (CTR) and overall visibility.
Pachakam is now back on track, serving thousands of visitors daily with its authentic and delightful recipes.
