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CASE STUDY

Increasing Organic Traffic and Lead Generation for Ideenkreise Tech Private Limited

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About the Client

Company Name: Ideenkreise Tech Private Limited

Location: Ernakulam, Kerala

Services:

      • ERP Software Development
      • Web App Development
      • Mobile App Development
      • Product Development
      • IT Consulting
      • Data Analytics

Ideenkreise Tech is a leading IT company in Kerala, specializing in a wide range of services from ERP software to data analytics. Despite their expertise and quality services, their website traffic and lead generation through organic channels were significantly low.

Challenge

Ideenkreise Tech approached Tomatotree Digital with a specific challenge: to improve their organic traffic and lead generation while targeting a new market in Qatar. The primary issues were:

  • Low organic traffic and poor lead generation from the existing website.
  • The need to target the Qatar market with the same services, despite having only one physical office in Kerala.

Solution

Our team at Tomatotree Digital conducted a thorough analysis of the client’s existing website. Here’s how we approached the solution:

Website Audit:

  • Performed a comprehensive website audit to identify technical issues and areas for improvement.
  • Assessed on-page SEO elements, site structure, and user experience.

Content Strategy:

  • Developed a robust content strategy to target the Qatar market effectively.
  • Created localized content to resonate with the Qatar audience, including blog posts, service pages, and case studies.
  • Incorporated relevant keywords targeting Qatar in the content.

Technical SEO Fixes:

  • Resolved technical issues identified during the audit, such as broken links, duplicate content, and slow page loading times.
  • Optimized meta tags, headers, and images for better search engine indexing.

Link Building:

  • Implemented a strategic link-building campaign to increase the website’s domain authority.
  • Acquired high-quality backlinks from reputable websites related to the IT industry.

Local SEO:

  • Enhanced local SEO practices to improve visibility in Qatar’s search results.
  • Created and optimized Google My Business listings for better local search performance.

Result

The strategic efforts by Tomatotree Digital led to significant improvements in Ideenkreise Tech’s online presence:

Increased Organic Traffic:

  • The website saw a substantial increase in organic traffic, particularly from Qatar.
  • Achieved top rankings for major keywords targeting the Qatar market.

Enhanced Lead Generation:

  • The improved visibility and traffic resulted in a higher number of qualified leads.
  • The client reported a significant boost in inquiries and conversions from the Qatar region.

Technical Improvements:

  • The website's overall performance improved, offering a better user experience.
  • Resolved technical issues contributed to better search engine rankings.
Ideenkreise Tech SEO case study result

By leveraging a comprehensive SEO strategy, Tomatotree Digital successfully helped Ideenkreise Tech expand their market reach to Qatar and improve their online performance.

Get Better Online Visibility and Dominate the Search results

Elevate your brand with TomatoTree Digital, SEO Specialists in Kerala. Tailored SEO strategies designed just for you—contact us now and start achieving your digital goals!

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